From 23-25 November, the fair VIV MEA took place in Abu Dhabi (United Arab Emirates). This was also the first joint trade fair appearance under the new LANXESS umbrella brand (LANXESS biosecurity solutions). For the first time, a product portfolio was presented at the trade fair that was made up of all locations and entities. Our product Mentofin® played a dominant role in the presentation of the six main products.
All in all, the fair was a great success. Despite the current Corona restrictions, very many visitors and customers found their way to our stand. Altogether, more than 150 trade fair guests visited us within the three days - a very pleasing result. Everyone involved was completely satisfied with the trade fair appearance and the visitor frequency.
